About ELITE

Elite Institute of Advanced and Professional Education (Elite Institute) was founded by a distinguished group of scholars from the United Kingdom, Australia, and Hong Kong, bringing together decades of expertise in academia and educational administration. Their collective experience spans prestigious universities and institutions worldwide.

Committed to excellence, Elite Institute offers a comprehensive suite of professional services, including educational consultation, talent development, career guidance, higher education support, continuous professional development (CPD), and corporate training.

The institute also collaborates with international universities to provide pathways for tertiary education, offering programmes from Bachelor’s to Master’s and Doctorate degrees. Elite Institute empowers students through esteemed qualifications and a supportive learning environment, fostering lifelong learning and preparing them to excel in their careers while contributing meaningfully to society.

Our Mission

Nurturing Talent

We are committed to nurturing talent and stimulating students' critical and innovative thinking to address the ever-changing global environment.

High-quality University Education and
Professional Training

Through strategic partnerships with globally renowned institutions, we provide high-quality university education and professional training.

Influential and Outstanding Leaders

We emphasize lifelong learning with the aim of cultivating students into influential and outstanding leaders who contribute to the sustainable development of society.

Meet Our Team

Professor Robert Couchman

Council Chair, Elite Institute

Chairman, SGT International
Visiting Professor / Director Professor, International Studies, Royal Agricultural College
Professor of Practice, The Hong Kong Polytechnic University
Honorary Life President, Hong Kong Institute of Real Estate and Land Management

Professor Ali Parsa

Senate Chair, Elite Institute

Doctor of Philosophy, Newcastle University
Visiting Faculty, The University of Salford
Visiting Faculty, University of Westminster
Fellow, Royal Institution of Chartered Surveyors
Fellow, The Royal Society for Arts, Manufactures and Commerce

Dr Peter Chan

President, Elite Institute

Doctor of Philosophy, University of Bradford, UK
Former Program Leader and Assistant Professor, Hong Kong Metropolitan University
Served as a review committee member of several universities and colleges' off-campus courses

Dr Kin Lee

Vice-President, Elite Institute

Doctor of Philosophy, University of Hull, UK
Former Course Leader (Management Policy and Strategy, Human Resource Management) and Lecturer, Hong Kong Metropolitan University

Professor Steven Ng

Vice-President, Elite Institute

Doctor of Business Administration, University of South Australia, Australia
Fellow & Certified Practising Marketer, Australian Marketing Institute
Specialist, Hong Kong Council for Accreditation of Academic and Vocational Qualifications
Visiting Professor, Ming-Ai (London) Institute, UK
Visiting Professor, Shenzhen City Polytechnic
Honorary Professor, Chung Hua University

Governance Structure

Organisation Structure

Our Value

Exploring Talents

Achieving Objectives

Creating Advantages

Our Vision

Our vision is to become the most popular and student-centered talent training institution.

We provide excellent and professional education services, driving continuous personal and socio-economic development, and elevating the professional standards of talents in Asia.

Elite Professionals

Elite Institute boasts a team of doctoral-level instructors and professional research consultants, providing students with comprehensive academic support.